Monday, November 22, 2010

Interdependence is Sustainability

The Mesh by Lisa Gansky is a recent book on the business of sharing. The consumption economics is being rewritten in the current global scenario where everyone is looking for an answer that could sustain the future of mankind. This book gives numerous practical examples where new business models are reducing human consumption, increasing community usage and improving quality of the products. The planet should move away from use and throw tendencies which are a drain on our resources and reuse/ recycle is making sense more and more sense. In poorer countries it happens naturally as the very poor of society can make a living out of trash collection and recycling (though the methods adopted may not be very sustainable). While in the rich world, it is hard to make recycling feasible with higher costs and lack of will associated with it. The Mesh talks about products that are essential but seldom use and can therefore be brought into the public domain for sharing from the private domain of individual use. The book gives examples of old product types from cars to clothes to tools to real estate being available for shared usage. 


A recommended read to keep oneself updated with business strategies in the new cyber-age.

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